电子商务管理实用教程/21世纪高等学校规划教材·电子商务 Paperback – August 1, 2013
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Site Info - Daxuecidian.com
Overview of web technologies used by Daxuecidian.com.
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jQuery 1.5.2
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China Unicom
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如何成为e经济赢家--吴瑞中谈Cisco经验(下)
【电子商务资讯网记者沈蕾硅谷采访报道】(续前) “大家谈来谈去B2C 、B2B ，最重要的是建立一个不变的端对端(E2E 网上交易Binomo ，end-to-end) 联合系统”，吴瑞中指出。
澳洲、纽西兰、日、韩、中国、台湾、新加坡，几乎四处都有他的足迹，在台湾，如宏基集团(Acer)、台湾集成电路(TSMC)、 统一集团、联电集团(UMC) 都是积极e化的大型企业，也是吴瑞中传授思科经验的对象；像宏基这样一个B2C品牌定位明显的公司，如何进化出网络时代的新型商业模式，这就是吴瑞中谘询角色发挥的时候。
在一场亚太B2B交易市场的研讨会上，吴瑞中以“如何成为e经济赢家”为题主讲，他指出，eBusiness成功有五“C”：一般知悉的内容(content) 、传播(communication) 、社群(community) ，加上商务(commerce) 以及合作(collaboration) ；从内容的资讯到传播的互动，再调整到更广泛的社群，即内容、传播、社群前三C是网业的基本功能，联合出的商务(包括电子商务、网上交易、客户服务、商业程序联合以及内部供应链管理) ，到全球化市场(Global Market Maker)的产业社群、电子集市和虚拟供应链，即商务和合作后两个C则为网业的竞争优势。换言之，如果企业要想成为e经济赢家，必须及时拥抱最新的两C --商务和合作。
就如同半导体龙头Intel跨身电子商务供应商(eBSP)，提出端对端联合方案，吴瑞中指出，现在任何企业都面临获利率的压力，所以“附加价值”变成最优先策略。他认为Intel的方向正确，思科也同样视eBusiness长期发展在端对端联合。“过去很多人想像建个网站放上产品目录，这样就是电子商务了”，但网络商业其实还包括客户面(如CRM) 、供应商面(如SCM) ，员工的intranet和e-learning(网络进修) 等，这些个别的点都需要进一步和销售、行销联合起来，成为一条通的系统。
吴瑞中分享Cisco的“端对端电子商业(网业) 联合基本框架”模型，以员工为底，供应商、制造商和商业伙伴在一端，客户、通路和商业伙伴在另一端，从最高层次的Net-Ready(即领导力、组织、专业才能、技术都准备好e化) ，把公司的开发、制造、行销、销售和后勤支援等个别点，以供应链管理(开发、制造)、 网络商务(行销、销售) 和客户服务(后勤支援) ，加上优化员工生产力的基础，形成从供应端到需求端的端对端联合。
以思科经验为例，它的网络联合布局从客户端的客户服务(80%客户问题在网上解答)、电子商务(90%的订单来自网上)、员工服务(100%上网)、 ERP(单一平台的企业资源规划) 、虚拟结帐(一天结帐) ，到供应端的虚拟工厂(70%订单自动化生产) 。